Job Description
Remote, Equity, Base + Bonus,
This Jobot Job is hosted by: Dylan Currier
Are you a fit? Easy Apply now by clicking the "Apply" button
and sending us your resume.
Salary: $100,000 - $120,000 per year
A bit about us:
My client is a fast-growing, mission-driven CPG brand dedicated to helping people live healthier, feel more energized, and achieve their fitness goals. With a rapidly expanding product portfolio and increasing retail presence, we are entering an exciting phase of growth—launching new products, expanding into new retail partners, and scaling our impact. While we’re growing quickly, we still operate with the agility, creativity, and scrappiness of a startup.
Why join us?
Be part of a high-growth brand making a meaningful impact on people’s health and wellness
Play a key role in shaping retail strategy during a critical growth phase
Work in a dynamic, entrepreneurial environment with high visibility and ownership
Opportunity to grow alongside the company as we scale
Job Details
Position Overview
We are seeking a dynamic and strategic Retail Shopper Marketing Manager to lead the development and execution of shopper-focused marketing initiatives across key retail partners. This role will be critical in driving brand awareness, trial, and conversion at the point of purchase—both in-store and online.
The ideal candidate thrives in a fast-paced, entrepreneurial environment and brings a strong understanding of shopper behavior, retail media, and omnichannel activation. You will work cross-functionally with Sales, Brand Marketing, and external retail partners to bring compelling programs to life that win at the shelf and drive measurable growth.
Key Responsibilities
Shopper Marketing Strategy
Develop and execute shopper marketing strategies that align with brand priorities, product launches, and retail expansion goals
Translate brand positioning into compelling retail activations that drive conversion and basket size
Retail Activation & Execution
Lead the planning and execution of in-store and online campaigns, including displays, promotions, sampling, and retail media
Partner with retailers on co-marketing opportunities, seasonal programs, and exclusive launches
New Product & Retail Launches
Support go-to-market strategies for new product launches across retail channels
Develop launch toolkits and activation plans tailored to specific retail partners
Retail Media & Digital Integration
Manage and optimize retail media investments (e.g., sponsored search, display, retailer platforms)
Ensure cohesive omnichannel experiences across in-store, eCommerce, and digital touchpoints
Cross-Functional Collaboration
Work closely with Sales to align on account priorities and retailer strategies
Partner with Brand and Creative teams to ensure consistency and effectiveness of messaging
Coordinate with Operations to ensure executional feasibility
Performance Tracking & Insights
Analyze campaign performance and shopper data to generate actionable insights
Continuously optimize programs based on ROI, sales lift, and shopper engagement metrics
Qualifications
4–7+ years of experience in shopper marketing, trade marketing, or retail marketing within CPG or a related industry
Proven track record of executing successful retail programs and product launches
Strong understanding of retail landscapes (e.g., grocery, mass, specialty, fitness/wellness)
Experience with retail media platforms and omnichannel marketing strategies
Highly analytical with the ability to translate data into actionable insights
Excellent project management and cross-functional collaboration skills
Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment
What We’re Looking For
A builder who thrives in startup environments and enjoys creating structure from scratch
A strategic thinker who can also roll up their sleeves and execute
A consumer-obsessed marketer with a passion for health, wellness, and fitness
A collaborative partner who can influence across internal teams and external stakeholders
Interested in hearing more? Easy Apply now by clicking the "Apply" button.
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